The landscape of the consumer packaged goods (CPG) market is undergoing a profound shift propelled by digital innovations, which are reshaping consumer preferences and competitive dynamics. This evolution is significantly altering how consumers make purchasing decisions and behave in the marketplace. As boundaries between retailers, AI companies, and CPG firms become increasingly blurred, the industry stands on the threshold of transformative change.

 

Leveraging Truefy Technologies expertise in data science and its portfolio of AI-driven solutions tailored to the CPG sector, businesses can cultivate customer loyalty, foster incremental sales growth, optimize marketing expenditure, and streamline supply chain operations. Esteemed CPG giants worldwide rely on our capabilities to realize their transformational goals.

 

**Price & Promotion Optimization:** Amidst substantial investments in promotional activities and the simultaneous execution of trade and consumer promotions, achieving sales growth in CPG firms hinges on a nuanced understanding of the factors governing price and trade promotion strategies.

 

Our solution encompasses the following modules:

1. **Price Control Watchtower:** A sophisticated system for monitoring prices and issuing alerts regarding potential impacts, policy violations, and recurring patterns. Additionally, it tracks competitor pricing for analogous products across diverse geographic regions.

 

2. **Price/Promotion Optimizer & Recommender:** This component furnishes automated and optimized price structure recommendations to business stakeholders based on stock keeping units (SKUs), price per gallon (PPGs), and account/segment parameters. It provides insights into the perceived value of products/brands across various customer demographics.

 

Truefy Technologies Price & Promotion solution harnesses proprietary optimization algorithms to enable CPG companies to:

 

• – Evaluate the efficacy of pricing decisions and promotion mixes.
• – Receive actionable recommendations for pricing strategies.
• – Determine the optimal promotion mix across categories, accounts and regions.